Overview:

This project focuses on the creation of various lead generation materials designed to engage potential clients and drive conversions. Collaborating closely with content writers, I designed a range of assets, including eBooks, infographics, spec sheets, and booklets. Each piece was crafted to effectively communicate our value proposition while maintaining a cohesive visual identity that aligns with our brand.My Role:

My Role:

In my role, I utilized my layout design skills to ensure that all materials are visually appealing and user-friendly. I focused on enhancing the readability and impact of content, employing strategic use of typography, imagery, and color to guide the viewer’s attention. By working collaboratively with the content team, I ensured that each piece not only meets aesthetic standards but also effectively conveys the intended message, ultimately contributing to our lead generation efforts.