Overview:

As the lead designer for our digital advertising campaigns, I craft all display advertising assets, establishing the overall look and feel that drives each campaign's success. My designs serve as the cornerstone for various marketing channels, including video, email marketing, social media, and landing pages, ensuring a cohesive brand experience across all platforms.

My Role:

In this role, I am responsible for creating visually engaging and strategically aligned designs that capture attention and encourage conversions. Each asset is A/B tested and optimized over time, with metrics such as impressions and click-through rates (CTR) guiding our design iterations. This data-driven approach allows us to refine our messaging and enhance campaign effectiveness continuously.

Through this project, I've honed my skills in digital design, user experience, and analytical thinking, all while contributing to the overall success of our marketing efforts.